Lidl noticed gross sales of its Christmas jumper spike over the festive season this yr, with one jumper bought each two seconds on its first day of sale.
The leap in gross sales helped the low cost grocery store chain see document numbers because it posted a 2.6 per cent rise in UK gross sales over the 4 weeks to December 26.
This was up by 21 per cent compared with pre-pandemic ranges recorded in 2019.
The grocery store additionally revealed that lamb was a preferred different to the standard Christmas turkey in 2021, with lamb gross sales up by 21 per cent year-on-year and gross sales of the basic Christmas pudding up by 23 per cent.
Greater than eight million Christmas playing cards and one million rolls of wrapping paper have been bought within the lead as much as 25 December as Lidl mentioned its prospects have been “clearly feeling beneficiant”.
“Regardless of ongoing challenges with the pandemic, prospects continued to search out methods to have a good time this Christmas,” Christian Hartnagel, chief government of Lidl within the UK, mentioned.
“As inflation continues to rise, I wish to reassure every one in every of our prospects that we stay resolute in our promise of being the vacation spot for the bottom grocery costs available in the market.”
Lidl reported that it noticed its “highest ever” variety of customers visiting its UK shops within the week main as much as Christmas, with a footfall up 14 per cent on 23 December.
It mentioned notched up £21 million of spending from prospects switching away from different grocers in December.
Extra reporting by PA.
Kaynak: briturkish.com
